In many ways, this Olaplex suit feels a bit like . On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Customers were complaining that overusing the products was causing serious damage to their hair. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Overnight on Wall Street is daytime in Asia. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. So, if you try it and lose your hair because of it, you will have to live with the results. Only you can determine if Olaplex is worth the risk. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. to stem a slowdown in demand and push back against consumer complaints. Olaplex did not comment specifically on the Canadian lawsuit or refunds. "Do your research," Amy Davis, co-counsel for the plaintiffs. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Top editors give you the stories you want delivered right to your inbox each weekday. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Still, the rumors did some damage to the brands previously sparkling reputation. Athletes' ambitions don't end when they leave the field of play. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Many buy from Amazon which is filled with scam products. By clicking Sign up, you agree to receive marketing emails from Insider "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. The complaint filed Thursday . According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Daniela Sirtori-Cortina. I started to feel the wind and air on my scalp in places that I've never felt it.". It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Why? Top Class Actions posted an article about Olaplex in April . This is a painful and emotional topic, however for our products this is not true. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Olaplex denied the customers' allegations. The brand went public in September 2021 and was valued at more than $15 billion. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Olaplex has not recalled any of its products in the wake of the lawsuit. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Access your favorite topics in a personalized feed while you're on the go. Track your investments 24 hours a day, around the clock from around the world. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. 0 to No. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. The chemical in question is butylphenyl methylpropional (lilial). Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. New cases and investigations, settlement deadlines, and news straight to your inbox. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Within three weeks, her hair appeared shinier and less frizzy. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Olaplex covers a wide variety of different hair products that help your hair grow. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." Olaplex has a history of digging in and fighting legal battles. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Some 30 customers are suing Olaplex, a luxury hair care brand. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. These people used a combination of Olaplex products, and it helped their hair immensely. Olaplex is a company that sells a variety of hair products. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. 6, Olaplex No. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. 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