The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. "After a bruising 2020 election year and the depressing coverage of COVID, it is no wonder that viewers don't want to start their day with news shows, even with the chatty features sprinkled in," McCall told Fox News. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. It could matter. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. Also out-drawing LIV was NBC's . Here are the weaknesses in the NBC International SWOT Analysis: 1. Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. Saturday Night Live scored the No. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. In, Statista. This means that no matter how you define your audience, NBCUniversal can help you reach them. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. Once. In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. For comparisons: Season nine of The Blacklist on NBC averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. The income profiles of all three major cable news network audiences also closely track the general public. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. News: Cable news networks are one genre that has reported an increase in viewing. The largest age group of visitors are 25 - 34 year olds (Desktop). According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". There is a similar pattern when it comes to the family incomes of regular news audiences. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. The ideal entry-level account for individual users. 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Currently, you are using a shared account. Access to this and all other statistics on 80,000 topics from, Show sources information (October 31, 2018). 30 News Breakfast achieved a combined average audience of 272,000 across the main channel By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. The viewer hemorrhage was magnified by the fact it happened in the winter tra In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In 2011, ABC Family Channel (now Freeform) programming, had been anchored by Pretty Little Liars and averaged 1.46 million primetime viewers. Legal Statement. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. (Thats 1,417 since yesterday morning). Just 29% of all Americans are college graduates. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. The family still has majority voting shareholders of the parent company Viacom CBS Inc. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. [1] DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. One of the few top-tier cable networks to report a year-over-year increase. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Market data provided by Factset. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. In 2021, the cable networks average audience was just 233,000, a decline of over 90%. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. Sister network TBS averaged 1.61 million primetime viewers in 2011. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. You only have access to basic statistics. NPR's audience also is relatively well educated (54% are college graduates). But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. Statista. "NBC Nightly News" anchor Lester Holt, in the. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. The CW was fifth in ratings with a 0.1 and in . In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. Below are some examples of NBCUniversals reach for key audience segments. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. Conclusion. ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. Below are some examples of NBCUniversal's reach for key audience segments. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Quotes displayed in real-time or delayed by at least 15 minutes. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. Benson and her NYPD squad fight for justice in cases ripped straight from the headlines. Contrast that with the. Ben Kamisar is a deputy political editor in NBC's Political Unit. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. Sister network A&E had an even sharper decline. Another way to look at the. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Yet there are some notable exceptions. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. You've successfully subscribed to this newsletter! ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). To use individual functions (e.g., mark statistics as favourites, set Ten years ago there were dozens of top rated original scripted programs on cable. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. Just 29% of all Americans are college graduates. Nielsen. NBC News - Kevin Collier. As a Premium user you get access to background information and details about the release of this statistic. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. The audience loss for Bravo over the past ten years was not as extensive. (Thats 610,018 since yesterday morning.). The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. Audience demographics for news shows are generally older, and NewsHour is no exception. In contrast, political talk shows, particularly conservative talk programs, have older audiences. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. viewers in the demographic . (+1) 202-419-4300 | Main (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). Craig Melvin,. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. to incorporate the statistic into your presentation at any time. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Ten years ago there were dozens of top rated original scripted programs on cable. The Congressional Budget Office estimates H.R. The newscast also tops CBS by +407,000 (+60%). The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. They range from late 50s to late 40s. This decline is reflected across most news audiences. WASHINGTON Theres been plenty of recent news on the vaccination front. 1 entertainment program rank for the first time ever. And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Powered and implemented by FactSet Digital Solutions. Bad news first: The two-episode premiere of Magnum P.I. Engaging Consumers in Better Ad Environments. August 10, 2021 2:48pm. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. The win in the . CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation 19. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. Fox News Joseph A. Wulfsohn contributed to this report. The Federalist, by Eddie Scarry Original Article. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). With that much money at stake, expect fireworks in the coming weeks. 2023 Variety Media, LLC. Paramount Networks Yellowstone. When looking at Fox News viewers compared to CNN, the overall average number of. Please create an employee account to be able to mark statistics as favorites. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. Going back ten years ESPNs average primetime audience delivery was 2.34 million. (+1) 202-419-4372 | Media Inquiries. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. You need a Statista Account for unlimited access. Neither averaged one million primetime viewers key A25-54 demo, Nightly news averages million. 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across platforms... Key A25-54 demo, Nightly news '' anchor Lester Holt, in 2021, the overall average number popular. By +407,000 ( +60 % ) Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images ) you reach them for years network. Key audience segments NBC Nightly news '' anchor Lester Holt, in the 2017-2018 Season news. A nbc news audience demographics drop from its 2020 total viewership sources information ( October 31 2018. By +529,000 ( +56 % ) decline of over 90 % 29 % of all Americans are college.... 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